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The rise of Parler, team Trump’s new favourite social network

Parler allows its users to 'speak free' and has caught the eye of Trump as he readies for battle against Joe Biden

Trump with social media logos on his mouth
The US president may look to move to Parler before he's forced from Twitter Credit: Telegraph

Katie Hopkins, the controversial commentator, was last week  permanently banned by Twitter for breaching its rules on "abuse and hateful conduct".

大发体育网站But all was not lost for the former Apprentice star. Not long after she was booted from the platform, Hopkins signed up to a new network that has gained an impressive following: Parler, a so-called free-speech alternative to Twitter.

Since joining the network, Hopkins has begun posting on the Black Lives Matter movement, suggesting it will result in “Black Economic Empowerment. The transfer of wealth along racial lines”. So far, she has gathered 259,000 followers. 

Other famous users include actor-turned-free-speech activist Laurence Fox and Conservative politicians Ben Bradley and Guilford's Angela Richardson. 

Even Team Trump has shifted to the network after Twitter founder Jack Dorsey decided to hide the US president’s tweet during the Minneapolis protests. Trump’s son Eric Trump and Trump’s campaign manager Brad Parscale both have accounts.

大发体育网站"It comes in the immediate wake, of course, of Twitter slapping some 'interstitials' – warnings and fact checks – on Trump's tweets,” says Carl Miller, the research director at the Centre for the Analysis of Social Media.

大发体育网站“That itself was part of a years-long dispute where the American right has felt that they've been subject to censorship by Californian big tech.”

Parler, which was established by 27-year old John Matze in 2018, defiantly bills itself as a Twitter alternative. , Matze claimed that Parler now has 1.7 million users, almost double its supposed April tally. 

The app has revelled in the furore directed towards mainstream social networks – and Matze believes it will only become more popular as the social media giants deliberate over their own policies.

大发体育网站“No one is going to want to stay on Twitter if the conservatives are gone,” he told CNBC.

The site prides itself on allowing users to "speak freely" and is against the use of fact-checkers.

大发体育网站Users can post much in the same way other as they do on Twitter and Facebook. They can "echo" posts they wish to share with their own followers. Alternatively "upvoting" takes the place of traditional "likes".

大发体育网站Executive director at the Open Rights Group Jim Killock says the app is “filling a space” created by the restraints.

“It may be reasonable for these platforms to make such restraints, but it does point to the dangers of pushing far right speech into highly networked but entirely closed spaces,” he says.

大发体育网站“If the pursuit of an ever safer online environment means that trolls and extremists congregate in special, uncensored spaces and wind each other up with nearly nobody to challenge them, then we may be creating a more risky online environment rather than less.”

With its free speech policies, Parler has become a hotbed for extremist views and conspiracy theories. It has hundreds of posts under the hashtag ‘Nazi’ as well as more alleging that 5G had accelerated the spread of the coronavirus.

大发体育网站The US dominates traffic to Parler with 87pc of all users from there. But the UK is second only to it with 2.44pc of its audience, according to figures from SimilarWeb. The online stats site says the UK’s proportion of Parler traffic has surged 265pc over the past month.

Despite the increase, Miller believes it is still some way off representing any meaningful amount of the British population.

“In general the online harms versus free speech dispute has simply been a less partisan issue in the UK, and I'm not aware of the same kind of enforcement activity being directed at UK MPs,” he says.

“It's just a few clicks to join any of these platforms; the real shift will be when significant resources, money and time are spent on alt-tech by campaigns – and I haven't seen any of that yet.”

Despite the “free speech” marketing of Parler, the company does impose some rules. It advises users “not to use language or visuals which suggest people should die”.

It also advises users not to use language that suggests people “should be attacked”.

Under these guidelines, one would imagine that Trump’s tweet suggesting “when the looting starts, the shooting starts” would be taken down even on Parler.

大发体育网站Parler did not respond to a request for comment at the time of writing.

大发体育网站Some reports in the US suggest that the president anticipates being banned from Twitter eventually and that he may move to another platform.

Such a move would dramatically shape the outcome of the US election and represent a watershed moment in the digital war over online censorship. 

大发体育网站For now, however, Trump is sticking to Twitter where he still has a direct line to his more than 82.5 million followers. 

Are you a Parler user? What do you like about the platform? Tell us in the comments section below.